Having relationship issues? Ikea desires to assist. (Which is ironic, since everybody is aware of Ikea is the place the place relationships go to die.)
In its new advert marketing campaign, “Retail Remedy, the Swedish superstore renamed its merchandise to match essentially the most generally searched relationship issues in Sweden. Then they created a website, ikearetailtherapy.com, to promote all of them.
Watch the video under for extra on the intelligent marketing campaign or head to ikearetailtherapy.com to see the complete product listings.